“It is what it is” is No Way to Run a Company

Brian Smith • October 21, 2017
“It is what it is” is No Way to Run a Company

Effective business consulting strategies

Clichés can be fun to use in conversation and they can identify with business at times; “time will tell,” “fit as a fiddle,” or “diamond in the rough” can all describe issues or opportunities in companies. However, one of the most recent clichés to be misused in business is this: “it is what it is.”



On its surface, the saying seems quick and witty and will get its utterer nods of agreement by his or her listeners. But the saying gives in to the current situation and is a verbal throw of the hands to what could possibly be a defining moment for a business.


Clichés such as this have a certain “I give up” finality to them, and when they are used by managers or owners and repeated by staff they stall or eliminate the processes essential for problem resolution that may increase efficiency, lower cost, and raise profits.


If you find yourself using a cliché in an instance when it may not be appropriate, being an owner or manager gives you the intellectual clout to back that statement up with a more positive and forward-looking stance that may better define an action that can be taken, reversing the potential damage done.


An example of poor usage would be in a company where some process or technology is causing issues with staff or customers. For example, we have a restaurant client that is consistently making special trips to a local food distributor. This restaurant is attached to a family entertainment center and business varies from day-to-day and even weekend-to-weekend; however, there are a number of consistencies when measured over a longer sales timeline.


Sitting in a manager’s meeting I listened to the General Manager discuss the frequent visits with his Food & Beverage Operations Manager, who in turn asked his Kitchen Manager for a report as to why there were so many special trips for food purchases. The answer was: “it is what it is, you know how inconsistent business is.”

The GM and F&B Manager both nodded their head to the answer, as did the company’s other operational managers. They were all resigned to the practice of making almost daily trips to the local food company, in addition to the regular food deliveries.


The next meetings I attended were the individual staff meetings held by the various managers throughout the entertainment center. During these meetings, I posed the same question to the staff, hoping to find a champion in the ranks who worked day-to-day with the kitchen, who might have a better answer to this issue. At this meeting, the manager immediately repeated the answer; “it is what it is, our business is too inconsistent to create a meaningful order for food from one company.” Heads around the table nodded, as this leader once again used the popular cliché to resolve this very costly issue in the company.


Being that these skilled customer service people really felt that “it was what it was,” I had to find out for myself. The local economy where this client is located is struggling more than many other places in the United States. The population is smaller, under 50,000 for the entire area, and has some pretty defined trends due to the socio-economic and demographic situations present.


The business has been in operation for 14 years, so we began to trend sales first by month, then by week, and then by day. We learned that buying patterns during certain months, quarters, weeks, and days had clearly defined patterns. After comparing additional data available, we determined that we could definitively identify trends from past performance that generally held for most of the 14 years.


We attended the next managers meeting and presented our findings to the group. During the presentation, we identified the historical trends and asked what people thought; they were all surprised. Asked by the owner what we thought, I replied, “well, it is what it is, so let’s use this information to begin setting new adjustable PARS with our primary food vendor based on this data and see what happens.”


Six weeks later, trips to the local food distributor used to supplement the regular supplier were cut by 80%. Food cost for the company was down 25%. The people being tasked with shopping daily could be more efficient with their primary tasks, and food quality improved due to sole source purchases of ingredients.


In a follow-up meeting with management, we reviewed the use of clichés to resolve problems amongst themselves and the staff. We reviewed how our primary jobs sometimes blind us to resolutions available and lead us toward simple solutions or a dismissal of problems; which thankfully is why IA Business Advisors has a future.

I am not advocating for the elimination of the use of clichés when dealing with issues in your company. However, I am cautioning all managers and owners to use them for the humor or brevity they were intended, and be careful to not use them in a way that could have both a short and long-term negative impact on your employees.

Looking for help with Organizational Improvement?
August 30, 2025
Team Collaboration Training: Strategies for Building High-Performing Teams Hello again! It’s me, Mary, ready to continue our journey through the I in Team series, where we focus on helping you Find , Be , and Build your influence. As advisors, we work with two types of teams: Those who collaborate well and those who do not. If you’re the latter or just looking for more guidance on how to promote collaboration, you’re in the right place. Developing a strategy for team collaboration training can improve overall alignment, accountability, and build trust. You may already have a high-performing team that thrives on collaboration, but if you don’t, here is an easy read with our top tips. Establish a Clear Vision It’s difficult to encourage a team to become high-performing if they don’t know why. You must establish a clear vision to anchor your team’s work and propel them toward collaboration. Use S.M.A.R.T. Management to create specific goals and measure success. Help your team align their individual goals with the organization’s goals to help them foster a deeper sense of ownership and pride. Once you have motivated your team and set a clear direction, take a moment to clarify their roles and responsibilities. If any team member feels confused about their contribution, they may not work at their highest level. It’s prudent to document individual responsibilities and interdependencies to help minimize confusion and maximize collaboration. Promote Psychological Safety Team collaboration training will be wholly ineffective if team members do not feel safe or do not trust each other. Distrust is one of the quickest ways to erode a positive team culture and can topple any high-performing team. To avoid this, focus on building psychological safety by encouraging open dialogue, risk-taking, and idea-sharing in a safe space that does not allow judgment. As a leader, you must model this vulnerability for your team and actively invite input from all team members to begin building a culture that fosters openness and safety. Here are some other ways to help build trust within a team and promote psychological safety: Remain accountable to your words with your actions Resolve conflict constructively and without bias Create bonding opportunities outside of formal work settings Trust and safety fuel innovation, so feel free to get creative! Celebrate Wins and Reflect on Losses Taking a moment to recognize your team’s achievements fuels morale. It shows you are paying attention to the hard work they do to help the team become high performing. By recognizing both individual and team achievements often, you encourage the same level of work for the future. However, take note of how some individual team members prefer to receive praise; if you aren’t sure, read more about effectively praising team members in this blog . Additionally, team collaboration training will require reflecting on losses and setbacks. Failure should never be seen as negative; promote reflection to consider what did and didn’t work so that the whole team can learn. This can often fuel improvement if done mindfully and positively. Invest in Development Investing in your team is investing in your organization. By providing opportunities for continuous learning, either technical or interpersonal, you mold better teammates who contribute to a more positive culture. There are many ways to invest in development: Create a mentorship program Offer free or paid courses online or through local organizations Encourage joining local chambers or other groups Hire outside coaches to perform team or individual development sessions Schedule team lunch and learns, and choose someone different to teach each one Teams that have fostered a growth mindset with an eye on consistent learning opportunities always outperform teams that remain stagnant. Team Collaboration Training Summary Fostering team collaboration starts with you. The culture of a team will greatly influence its ability to be high performing. Focus on a clearly communicated vision, build psychological safety, celebrate victories, reflect on losses, and invest in team/individual development to prove your commitment to training. As always, if you have questions or need more assistance, please reach out to us ; IA Business Advisors would love to hear from you.
August 29, 2025
Discover how small business owners and executives can overcome feelings of being unappreciated by building self-awareness, managing unsee influence, and leading with intention. Learn strategies to inspire appreciate and strengthen your leadership impact.
A man wearing a gas mask with the caption top 5 signs of a toxic workplace and how to fix them
July 25, 2025
Discover the five warning signs of a toxic workplace culture and learn how small business leaders and executives can take actionable steps to rebuild trust, improve accountability, and create a thriving, high-performance team environment.
A man holding a flag and a megaphone.
July 25, 2025
Learn how positive habits like active listening and mindfulness can strengthen leadership communication skills and improve team outcomes.
Employee Engagement & Retention
By Mary Griffin June 26, 2025
Reducing employee turnover is a byproduct of intentional influence. Mentorship programs nurture teams, strengthen culture, and support long-term retention.
A person is holding four puzzle pieces that say ceo cfo and cmo
June 19, 2025
Fractional C-suite staffing involves engaging top-level executives on a part-time or project basis, offering the same strategic oversight and expertise as a full-time hire in a flexible arrangement.
A blue piggy bank is sitting on top of a stack of wooden blocks.
June 9, 2025
In an increasingly volatile economy, businesses cannot afford to be reactive when it comes to their finances. Whether you're a startup founder, a growing enterprise, or a seasoned business owner, the risk of financial instability is real—and growing. At IA Business Advisors, we help companies proactively navigate these risks using our comprehensive S.M.A.R.T. Management System . S.M.A.R.T. is more than just a goal-setting acronym. It is a decision-making and execution framework that brings clarity, structure, and alignment to every part of your business. From six-week action plans to one-year targets and long-term strategy, S.M.A.R.T. ensures your financial operations support healthy growth and resilience. Understanding Financial Risk in Today’s Business Climate Financial risk is multifaceted. It ranges from cash flow disruptions and market shifts to internal mismanagement and over-leveraged growth. As Brian Smith shared on a recent Daily Influence podcast episode, unchecked growth can drive a company into bankruptcy. Scaling without intention—chasing fast growth without aligning the internal team and financial resources—leads to diluted communication, quality issues, and operational chaos. Mitigating financial risk begins by understanding that more revenue doesn't always equal more stability. True sustainability comes from building systems that support intentional, well-paced growth. The S.M.A.R.T. Framework in Action: Reducing Financial Risk Our S.M.A.R.T. Management System guides businesses in creating resilient, financially stable operations through: 1. Specific: Build with Intentionality Clarity is power. One of our podcast guests, Mike Heatwole (CEO of The Dala Group), emphasized the importance of sitting down to define what matters most—whether that’s paying down debt, investing in growth, or launching a new venture. When your financial goals are specific, your strategy becomes targeted and less prone to reactive decision-making. “If we don’t know what the goal is, how do we get there?” — Mike Heatwole, CEO of The Dala Group 2. Measurable: Track What Matters Many companies are blindsided not by invisible risks, but by unmonitored ones. We help clients implement tools to track cash flow, margin fluctuations, and budget variances in real time. Visibility into your financial health gives you the power to respond early and course correct as needed. 3. Achievable: Assign Financial Stewardship Risk is reduced when financial responsibility is distributed. Through teamwide financial literacy and clear accountability, we empower organizations to make stronger daily decisions. No individual person should carry the entire burden—and no key area should go unmonitored. 4. Relevant: Make Risk Management a Habit Quarterly or biannual financial health check-ins create a sustainable rhythm. These don’t have to be complicated—they just need to be consistent. Regular reviews embed risk awareness into your company culture and decision-making process. 5. Timely: Foster Honest Dialogue Financial silence is a hidden threat. As Brian noted on the podcast, emotions like fear or shame can prevent businesses from facing financial realities. We encourage honest, blame-free communication around financial performance, creating space for solutions and collective action. Case in Point: Short-Term Action, Long-Term Impact One of our clients, a family-run distribution company, had strong revenue but was bleeding cash due to aging receivables. Together, we built a six-week S.M.A.R.T. Plan focused on accounts receivable recovery. We implemented weekly check-ins, assigned ownership, and used real-time tracking. Within 90 days, their outstanding A/R dropped by 22%, freeing up capital and restoring operational confidence. It’s Never Too Late to Get Financially Intentional Many leaders in their 40s, 50s, or 60s worry they’ve waited too long. But as Mike Heatwole wisely shared: “It’s never too late. Just get started. Do something.” Progress—not perfection—is the goal. Start small. Build momentum. Take the next best step. This mirrors a concept we love from The Gap and The Gain by Dan Sullivan: measure progress based on how far you've come, not just how far you have to go. Final Thoughts: Make Financial Stability a Strategy Mitigating financial risk isn’t about a dramatic overhaul. It’s about consistent action, visibility, and intentional decision-making. With the S.M.A.R.T. Management System, IA Business Advisors helps businesses turn risk into clarity, fear into focus, and instability into opportunity. If you’re ready to start, we’re ready to help. Let’s have a conversation about what matters most to you—and build from there.
May 29, 2025
Hello, team! Mary here, continuing our journey through the I in Team series, where we challenge and empower you to Find , Be , and Build Your Influence. One of the most common things we’re asked to help our clients with is toxic workplace recovery. This directly connects to the culture of the team, and while rebuilding that culture takes time and intention, it is absolutely possible. In fact, with the guidance of our I in Team approach and S.M.A.R.T. Management system, we’ve successfully helped more than 19,000 teams evolve into high-performing, values-based cultures. If you’re ready to take the lead and breathe life back into your team, we’re here and ready to support you. Practice Emotional Intelligence One of the most impactful steps you can take on your toxic workplace recovery journey is to practice emotional intelligence (the ability to recognize, understand, and manage both your own emotions and the emotions of those around you). Toxic environments are often the result of emotional disconnection, poor communication, unnecessary competition, and a culture that avoids constructive feedback. Begin by shifting your perspective: respond with empathy, ask thoughtful questions, and use “I” statements. These habits model two traits, emotional regulation and empathy, that influence how your team interacts and solves problems. Start small. For example, set a personal goal to give one piece of sincere praise or recognition per day. This is a S.M.A.R.T. goal, and it starts to reinforce positive emotional exchanges. Over time, this contributes to a psychologically safe environment where people feel seen and supported. Foster Open Communication Once emotional intelligence begins to take root, toxic workplace recovery is just around the corner. Open communication becomes more natural because when team members are aware of their own and others’ emotions, communication becomes seamless. The number one rule? Listen. Really listen. Without listening, communication is incomplete. Try implementing monthly influence partnerships—team pairings that rotate so members can get to know each other beyond surface-level roles. This creates connection and, when done with consistency (Timely), fosters trust across your team. Another way to build open communication is by creating a structured feedback loop. Clarify how and when feedback should be given—perhaps during weekly one-on-ones or monthly review meetings—and make sure all team members understand the difference between criticism and constructive feedback. S.M.A.R.T. feedback is Specific and Relevant, and when delivered with respect, it encourages team members to grow without fear. Lead by Example As we say throughout the I in Team series, everyone is a leader regardless of title. Whether you’re in the C-suite or just starting your first job, how you show up directly shapes the culture of your team. To begin, set some respectful boundaries rooted in your values. Let others know what you need to succeed and what behaviors support or disrupt your work. When disagreements arise, demonstrate what respectful disagreement looks like—calm, focused on solutions, and free from personal attacks. If your workplace has leaned into competition, shift the focus to collaboration. Collaborate on micro-goals, like shared tasks or cross-functional projects. Make the results Measurable and celebrate wins together (publicly, if possible). Consider S.M.A.R.T.-based team-building events (like problem-solving challenges or goal-setting workshops) to reinforce collaboration in a meaningful way. Final Thoughts Toxic workplace recovery starts with you. Every interaction, every word, every moment of listening is a chance to model what’s possible. Show up the way you want others to show up. If your team is struggling to rebuild or you need expert guidance, reach out . We’re here to help. Let’s keep influencing responsibly and positively together.
A drawing of a map with the words how to create a personal development plan that works
April 30, 2025
A personal development plan is a tool to build your influence. However, neglecting your plan erodes your positive influence over time. We’re here to help.
A drawing of an owl sitting on a branch with a target
March 22, 2025
Boost employee performance with SMART praise strategies. Discover effective consulting tips for your team’s success!